I’ve heard some advice and I believe it to be true, “try to put yourselves in the place of your consumer and the answers will come to you.” I usually try to stick with it and wriggle out of any confusing situations with that in mind.
We’re all consumers of one or another thing – the key to consumption though is through visuals. Human beings (take you and me for example) are more likely to react to visuals than to audio when deciding to purchase something – a new item of clothing, movie tickets and so on. Our nature is built in a way we primarily react to visuals. A basic distinction is a big factor between advertising mediums like radio or television. We can make a clear conclusion that the TV commercial is more likely to stick with the consumer and create more brand awareness.
The world today is ALL about visuals, think Instagram, Facebook, and Pinterest. Social media campaigns are run so the end-consumer gets a better judgment of the product physically – the look and feel. As well as the benefits – you’ll see models/influencers engaging with the product extending the usage to the brand followers, creating a bigger need to buy.
Now that we’ve established that we’re more likely to remember content with photographs, this brings me to my topic for today – why product photography is important. Highlighted below are the top reasons you must invest in the content creation via visuals of your brand –
1. Brand narrative:
A fantastic way to stand out of the clutter is to create original content, here specifically, visuals. Hiring a professional product photographer will allow you to narrate your brand story using photographs. This extends for your brand as well as your range of products. Consumers are exposed to a ton of brands each day and quickly browsing through them is what they end up doing – in this case, they cannot read every block of text and photographs can convey the story concisely and engagingly.
2. Brand credibility:
When a brand invests in itself for its consumers, the consumers notice it and it shows. A poor gallery of images will do nothing for your brand besides tarnishing its reputation. It is imperative to bring on-board the right photographer to share your visual story so that the consumer can relate, hence, purchase.
3. Boost sales:
Bringing us to the next organic transition – if your brand story is unique and brand credibility on-point the consumer is more likely to reach this stage. The right angle, arrangement, and lighting will attract more sales. A top product photographer along with the business owner will create the best results.
4. Competitive advantage:
Images will help you stand out in the competition. A brand can imitate your product but will not be able to do so with your brand narrative, market reputation and the content you post. Every image is so unique. Using techniques like maintaining a brand style and highlighting the product details will give your business that extra edge.
Summing up, professional product photography has become the need of the hour. With this, you can boost your brand, credibility, and sales. A top product photographer will aid your brand engagement with the right target audience as they are bound to understand the requirement. Lastly, always understand your consumer, their main medium of content consumption and invest & engage in your brand accordingly.